Choice and Information
At Coca-Cola Singapore, we are responsible for the marketing of more than 13 brands owned by The Coca-Cola Company (TCCC) in Singapore which are featured on over 40 different products that are sold in thousands of outlets across the country. In addition to the Coca-Cola® variants for which TCCC are best known including Coca-Cola Light and
As a significant Singapore business responsible for global brands, we take corporate responsibility seriously. Our marketplace actions have been implemented to address key community concerns, diabetes and obesity. In Singapore our focus is on two fundamental principles: provide more beverage choices and provide more information.
Provide more beverage choices
We have invested significant time and resources in recent years to innovate and introduce some of TCCC’s most popular drinks, providing consumers with greater choice. We know that while many people want to reduce their kilojoule and sugar intake, they do not want to compromise on taste. This is a difficult balance to achieve but is something we work hard to get right.
More choices of lower kilojoule options
One of TCCC’s first no-sugar, no-kilojoule colas, Coca-Cola Light was introduced to Singaporeans more than 16 years ago. Coke Zero followed in 2008.
Two of TCCC’s top selling brands in Singapore have low-kilojoule alternatives, including Coca-Cola (Coca-Cola Light and Coca-Cola Zero Sugar) and Sprite (Zero).
Provide more information
A key priority for us is to provide our consumers with the clearest possible nutrition information about our beverages, helping them to choose the best option for themselves and their families. We have long been committed to providing clear and transparent nutritional labelling so that people can make informed choices about our products.
1. Clear, transparent labelling on pack
We voluntarily put the calorie information right up front to help people make an informed choice. In February 2017, we also started using the Health Promotion Board’s Healthier Choice Symbol labelling scheme to help people more easily choose drinks which has lower or no sugar and calories.
2. Responsible Marketing practices
We have important policies for our marketing practices to ensure we provide meaningful and responsible information.
Responsible Marketing Policy
The Coca-Cola Company has a long-standing policy not to market beverages to children under age 12. This means that we do not buy advertising directly targeted at audiences that are more than 35% children under 12. This policy applies to television, radio, and print, and, where data is available, to the Internet and mobile phones. You will see our adverts on general viewing classified family shows like the X Factor, but you won’t see any of our brands on channels like the Cartoon Network or Nickelodeon.
We are also signatory to the Singapore Code of Advertising Practice.
Global School Beverage Guidelines
In primary schools, we do not offer our beverages for sale unless requested by a school authority. We retain records of sales to primary schools which are audited annually.
In secondary schools, we work with school authorities to ensure a full range of beverages is made available – including water, juices and other beverages in both regular and low-kilojoule/no-kilojoule versions.
We comply with the Health Promotion Board of Singapore’s school canteen guidelines.
Choice and information is at the heart of our business. If people want great taste without sugar and kilojoules, we have more and more drinks to meet that need.
We have made good progress, but know we can do more. This is why we are developing ambitious new actions for the years ahead. Key among these is the commitment to increase availability of smaller size packages, to offer more lower sugar and kilojoule beverages options, and to increase the access of transparent nutrition information.
Together, we believe all of the actions we are taking will help more people make the decisions that make sense for them and their families.