This May, Coca-Cola Singapore will launch Coca-Cola Zero Sugar, a new and improved sugar-free Coca-Cola which will replace Coca-Cola Zero. The drink will taste and look even more like the original Coca-Cola (Coca-Cola Classic), but without sugar.
Coca-Cola Zero Sugar is another step in the company’s strategy to help people reduce their sugar intake. It’s the result of years of innovation and recipe development and will replace Coca-Cola Zero, which was launched in Singapore in 2008.
As well as the improved taste, Coca-Cola Zero Sugar has a new name and new look, to make it even clearer that the drink is sugar-free. This move comes in response to research, which showed that many people didn’t know that Coca-Cola Zero contained no sugar.
The new packaging design will be in line with the company’s ‘One Brand’ marketing strategy, and feature the Coca-Cola red disc to encourage people who love the taste of the 130-year-old original to give the zero sugar version a try.
Tish Condeno, Marketing Director of Coca-Cola Singapore, Malaysia and Brunei, explains how the move is a shift from simply offering people a choice of drinks to actively pointing people to a no sugar Coca-Cola.
“We know that many people love the taste of the original Coca-Cola. We also know that some of them want to reduce their sugar intake but have been reluctant to try a no sugar option because they don’t think they taste as good as the original. That’s why we are excited to unveil the new Coca-Cola Zero Sugar, which matches the taste of the original Coca-Cola, but without the sugar.”
Today’s announcement is another action from Coca-Cola Singapore to help Singaporeans control their sugar and calorie intake. These actions include changing recipes, introducing smaller portion sizes and investing more money in marketing our lower- and no-sugar drink options.