As a we evolve to become a total beverage company, our key challenge in a constantly changing world is to give people the drinks they want.
What’s in Singapore fridges right now? Lower- and no-sugar drink varieties are on trend, according to recent Euromonitor research that shows Singaporeans are drinking more water and fewer sugar sweetened drinks.
Coca-Cola’s ASEAN Business Unit President, Iain McLaughlin said, “At
“Singaporeans are looking for more lower and no-sugar drinks and many are also seeking natural ingredients. So we look to meet their needs by evolving, experimenting and innovating,” Iain said.
More No-Sugar Drinks
Last year, the company launched
This year, the company is introducing Authentic Teahouse, a new line of ready-to-drink teas with no sugar, additives or preservatives, starting with Ayataka, our authentic Japanese green tea plus a new blend Dao Hong Pao Oolong that delivers the full-bodied richness and aroma of traditional oolong tea.
This June, Coca-Cola Singapore will also launch the new Sprite and Fanta Orange, which will both contain more than 40% less sugar without compromising on taste.
More Natural Ingredients
“With Singaporeans asking for more natural ingredients, we’ve been doing a lot of work with alternatives to sugar, such as stevia, ensuring they stand up to the taste test,” Iain said.
Stevia is a plant native to Paraguay, known for its intense natural sweetness and the fact that, remarkably, it doesn’t contain any calories. Our recently launched
 Euromonitor Country Report: Soft Drinks in Singapore, March 2018