As a we evolve to become a total beverage company, our key challenge in a constantly changing world is to give people the drinks they want.

What’s in Singapore fridges right now? Lower- and no-sugar drink varieties are on trend, according to recent Euromonitor research that shows Singaporeans are drinking more water and fewer sugar sweetened drinks[1].

Coca-Cola’s ASEAN Business Unit President, Iain McLaughlin said, “At Coca-Cola, we are invested in giving our consumers what they want. We watch current trends, monitor the tastes people are seeking and stay close to any concerns they may have.”

“Singaporeans are looking for more lower and no-sugar drinks and many are also seeking natural ingredients. So we look to meet their needs by evolving, experimenting and innovating,” Iain said.

More No-Sugar Drinks

Last year, the company launched Coca-Cola No Sugar (previously called Coca-Cola Zero Sugar), a new and improved sugar-free Coca-Cola that replaced Coca-Cola Zero. Along with an improved taste, the product had a new name and new look, to make it even clearer that the drink is sugar-free. This move was in response to research, which showed that many people didn’t know that Coca-Cola Zero contained no sugar.

This year, the company is introducing Authentic Teahouse, a new line of ready-to-drink teas with no sugar, additives or preservatives, starting with Ayataka, our authentic Japanese green tea plus a new blend Dao Hong Pao Oolong that delivers the full-bodied richness and aroma of traditional oolong tea.

More Lower-Sugar Options

This June,  Coca-Cola Singapore will also launch the new Sprite and Fanta Orange, which will both contain more than 40% less sugar without compromising on taste.

Also available on shelves in the 1.5L pack is Coca-Cola Original Taste – Less Sugar. Delivering a delicious and refreshing Coca-Cola taste but with 30 per cent less sugar, Coca-Cola Original Taste – Less Sugar is another action we are taking as we try new approaches to help Singaporeans reduce sugar intake while also delivering the tastes they love.

More Natural Ingredients

“With Singaporeans asking for more natural ingredients, we’ve been doing a lot of work with alternatives to sugar, such as stevia, ensuring they stand up to the taste test,” Iain said.

Stevia is a plant native to Paraguay, known for its intense natural sweetness and the fact that, remarkably, it doesn’t contain any calories. Our recently launched Coca-Cola Stevia with 35% reduced sugar is sweetened with stevia while delivering a great Coca-Cola taste.

“Going forward, we will continue to adopt an experimental, “test-and-learn” mindset as we push the innovation envelope and drive our portfolio of brands to be ever more consumer centric,” Iain said. “We will give people a range of drinks that not only meet their needs but taste great, offer plenty of lower- and no-sugar options across the full portfolio and provide information to help them make fully informed choices.”

 

 

 

[1] Euromonitor Country Report: Soft Drinks in Singapore, March 2018