SINGAPORE, 20 March 2017Coca-Cola Singapore today announced that it is adopting the Healthier Choice Symbol labelling, and will carry the Healthier Choice logo on lower- and no-sugar products in its beverage portfolio, including Coca-Cola Zero and Coca-Cola Light as well as a diverse range of products such as teas, waters and isotonic drinks.

The introduction of the Healthier Choice Symbol labelling is part of Coca-Cola Singapore’s commitment to help consumers better control the amount of sugar they get from the Company’s beverages without giving up the great tastes they know and love.

Ahmed Yehia, Country Manager of Coca-Cola Malaysia, Singapore and Brunei said “We know that consumers are increasingly concerned about sugar, and they want greater control and choice. Our belief is that clear and simple information can help make it easier for consumers to continue to enjoy the products they love while simultaneously encouraging and enabling them to manage their sugar and calorie intake. That is why we have decided to adopt the Healthier Choice Symbol and will introduce it progressively across our portfolio of low- and no-calorie beverages.”

Mr Seah Kian Peng, CEO of NTUC FairPrice said, “At NTUC Fairprice, we support efforts that benefit our customers and communities. More and more consumers and Singaporeans are seeking clearer information to help them make informed decisions on how best to lead healthier lives. We thus welcome Coca-Cola Singapore’s adoption of the Healthier Choice Symbol and look forward to working with them to better educate our customers, so that they can better choose what makes sense for them and their families.”

Coca Cola Singapore has long been committed to providing consumers with clear nutritional information so that people can make informed choices about the products they buy and consume. The company was the first beverage company in Singapore to voluntarily provide transparent nutrition information, featuring calories and guideline daily amounts on the front of all of our packaging.

Today, the company offers more than 40 different beverages in Singapore, including a large range of lower-calorie and no-sugar drinks, such as -Coca-Cola Zero, -Coca-Cola Light, Aquarius, Sprite Zero, Schweppes Soda, Glaceau vitaminwater, Heaven and Earth Green Teas and Ayataka, for those looking to reduce their calorie or sugar intake.

The Healthier Choice Symbol is being rolled out with label changes and will start appearing progressively on packs in-store beginning late March 2017.

- Ends -

 

About Coca-Cola Singapore

In addition to Coca-Cola, one of the world's most valuable brands, the Coca-Cola system in Singapore manufactures, markets and distributes over 40 products including sparkling beverages (Fanta, Sprite, A&W, Schweppes), zero-calorie sparkling beverages (Coke light, Coke zero, Sprite zero), juice drinks (Minute Maid Pulpy, Qoo), isotonic drinks (Aquarius), teas (Heaven and Earth), coffee (Georgia) and waters (Dasani, glacéau vitaminwater).  Coca-Cola has been refreshing Singaporeans for nearly 80 years and is committed to making a lasting, positive difference in the local community.

For more information about Coca-Cola Singapore visit: www.coca-cola.com.sg

Media Contact:

Yvette Lim
Senior Consultant
Teneo Blue Rubicon for Coca-Cola Singapore
yvette.lim@teneobluerubicon.com
+65 9451 8478
 

Benjamin Goh
Associate Consultant
Teneo Blue Rubicon for Coca-Cola Singapore
benjamin.goh@teneobluerubicon.com
+65 9748 8576