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COLA-COLA SINGAPORE TO SWITCH OFF LIGHTS TO SUPPORT EARTH HOUR AT 8:30 PM ON SATURDAY, MARCH 26
Building on Global Commitment to Action on Climate Change

SINGAPORE, March 21, 2011 – Coca-Cola Singapore announced today that they will turn off all non-essential lighting at their Tuas Plant for World Wide Fund for Nature's Earth Hour, and encourage employees to do the same. This symbolic effort supports The Coca-Cola Company and its bottling partners' actions to lessen their climate footprint by focusing efforts on four key areas where they can have the greatest impact on climate protection: refrigeration equipment; packaging; manufacturing; and fleet.

Earth Hour, which takes place Saturday, March 26th at 8:30 p.m. local time, is an event in which people across the world turn off their lights to initiate the vital conversation about the future of our precious planet. Earth Hour 2010 became the largest ever with a record 128 countries and territories participating around the world. The Coca-Cola Company activated in more than 52 countries. This year, WWF is asking participants to go “Beyond the Hour,” challenging individuals, companies and organizations to consider changes in daily activities that could benefit the planet, beyond the light switch.

“We are proud to partner with WWF in lending the support of our global brand to help raise awareness about climate change. Our participation demonstrates a continued commitment to action on this global challenge,” said Antonio Del Rosario, General Manager, Coca-Cola Singapore. “Earth Hour illustrates what the global community can truly accomplish when it works together towards a shared goal. Now it is time for all of us to see how we can extend a one-hour commitment into lasting change.”

In addition to turning out the lights, Coca-Cola Singapore will – for the second year running - partner with ECO Singapore to raise awareness about climate change across heartlands of Singapore. As part of Saturday's Earth Hour activities, 'eco-ambassadors' will go door-to-door, to 10,000 homes in various housing estates – Hong Kah North, Lorong Lew Lian, Hougang, Senja Estate - sharing climate change tips and encouraging Singaporeans to start taking action at home.

This iconic and unifying 'lights out' event has seen some of the world's most recognized landmarks switch off lights in global celebration, including the Eiffel Tower in Paris, Sydney's Opera House, the Great Pyramids of Gaza and New York's Empire State Building. In 2010, The Coca-Cola Company darkened iconic signs in Times Square in New York, Piccadilly Circus in London, San Pedro Sula in Honduras and Kings Cross in Sydney.

The Coca-Cola system recognizes that climate change has the potential to significantly affect the sustainability of their business and supply chain. Therefore, they are increasingly focused on energy efficiency and climate protection to help reduce costs and minimize their environmental impact.

To learn more about the Company's energy and climate initiatives, visit: http://www.thecoca-colacompany.com/citizenship/energy_climate_protection.html.

 

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