©2009 The Coca-Cola Company.
‘Coca-Cola Zero’, ‘Coke Zero’ and the design of the ‘Coca-Cola’ Contour Bottle are trade marks of The Coca-Cola Company.
Lighstorm
 20th Fox Century
©2009 Twentieth Century Fox Film Corporation. All rights reserved.
 
http://www.avtr.com
http://www.cocacola.com.sg
http://facebook.com/cokezero.sg
http://twitter.com/CokeSingapore
Information
Release Date:
Singapore release December 17 (1 day ahead of the US release)

Worldwide Studio:
Twentieth Century Fox

 
Press Release   
Coke Zero & AVATAR Partnership
  • Coca-Cola Zero has partnered with Twentieth Century Fox on a major global promotional campaign for James Cameron's epic-adventure film AVATAR.

  • Through a direct collaboration with the studio and AVATAR filmmakers, Coca-Cola Zero is providing consumers unique access to exclusive and authentic content from the world of AVATAR in a variety of exciting ways.

  • The partnership is set to be activated in over 30 countries.
EXPERIENCE Coke Zero: AVTR's Augmented Reality (AR) - A World Like No Other!

AR is a web based application that enables the user to interact with 3D animation. Through the Coca-Cola Zero AR experience, consumers will be able to interact with and maneuver a Samson helicopter, a vehicle featured in the movie.

The AR experience lives in the avtr.com website. Before the user can experience it, he/she first needs to install a piece of software plug-in for the browser. The user will be prompted to accept the installation upon the first visit to the site.

 
Today at 12:00am
Unlocks the new world of "AVATAR". It's possible!
Length:1:00
View AVTR's Augmented Reality Video Here
http://link.brightcove.com/services/player/
bcpid32525967001
Press Release
COCA-COLA ZERO PIONEERS AUGMENTED REALITY TECHNOLOGY IN LATEST AVATAR CANS

SINGAPORE, 14 December 2009 - James Cameron's keenly-awaited blockbuster, AVATAR, will be a reality in Singapore sooner than its worldwide release on December 18, 2009.

This 'reality' is possible through Augmented Reality (AR), that is. In what is likely to be the first use of AR technology in a major product promotion in Singapore, Coca-Cola Singapore has embedded AR into its latest Coca-Cola Zero AVATAR-designed cans.

AR is a technology that fuses the Web with the reality around a user. AR, a web-based application, enables the user to interact with 3D animation.

In the latest promotion, a consumer gets to see animation from the AVATAR movie when he holds up an AVATAR-themed Coke Zero (with the AVTR logo) in front of a webcam. By turning the Coke can or bottle to the left or right, up or down, he can maneuver a Samson helicopter that is featured in the movie. The helicopter will appear to be floating freely in front of the user. Using a computer keyboard or phone pad, the user can also manipulate the movements of the helicopter, triggering different actions including shooting a missile, maneuvering the rotors of the helicopter and shooting its guns.

  • Journey of Possibilities
  • Promotion
  • Lenticular Posters
  • Contact Persons
  • About Coca-Cola Singapore
December 14 2009 at 00:00am
To read the entire press release, please click here
Journey of Possibilities Challenge
 

Steps

1. Visit our Coke Zero Facebook Page & SIGNUP as a candidate
2. Activate friends and get them to VOTE
3. Top 30 participants with most votes will be invited to enter the challenge!
4. ACTUAL DAY CHALLENGE (Each participant will activate 2 friends to form a group & take part)
5. Experience the journey and WIN exclusive prizes!

Visit the Facebook page to find out more!
Challenge from 24 November to 07 December 2009
http://www.facebook.com/cokezero.sg
Expect the Unexpected - View TVC
The Coca-Cola Zero team has collaborated directly with Twentieth Century Fox to create a TV commercial promoting the brand's partnership with AVATAR.
15 Nov till 28 Nov 09
Official AVATAR TVC [HQ]
Length:30seconds
Channels 5, 8, U
View AVTR's Trailer Here
http://www.coca-cola.com.sg/news/media_display.asp?
id=20091130AVATARTVC
Yesterday at 6:30pm
Product Packaging
Product Packaging
3 new photos
December 1 at 7:42am · Share
To download high-res images, please click here
Bus-stop Posters
Coke Zero AVATAR outdoor posters in the city and some suburbs.
  • Orchard
  • Bugis
  • Tampines, Pasir Ris, Bedok
  • Jurong West
  • Ang Mo Kio, Toa Payoh, Bishan
  • Woodlands, Yishun
AVTR Coke Zero
Bus-stop Poster
1 new photo
December 1 at 7:42am · Share
To download high-res images of the posters, please click here
Lenticular Posters
10 Clear Channel panels will showcase this special effect.
  • Lenticular is a specialised form of traditional printing.
  • The image is printed onto a plastic sheet that contains tiny lenticules.
  • The image is interlaced in such a way that when viewed behind the lenticular sheet, the lenses hide one image and show you the other.
  • As the viewing angle changes, the image revealed goes from one to the other, creating an animation.
  • This special effect allows consumers to 'interact' with the Brand, Coke Zero and such interaction will leave an impression in our consumers' minds.
AVTR Coke Zero
Lenticular Posters
2 new photos
December 1 at 7:42am · Share
To download high-res images of the posters, please click here
IN STORES
7-Eleven Promo
Promotions from 11 November to 8 December 2009
http://www.coca-cola.com.sg/cokepromotions/coke711avatar.asp
Yesterday at 6:30pm · Comment · Like
IN STORES
NTUC Promo
Promotions from 1 November to 30 November 2009
http://www.coca-cola.com.sg/cokepromotions/cokentucavatar.asp
 
AVTR poster